Although your family law practice deals with serious legal matters, it is also important to remember that it is a business like any other. This means that you will have to devote some of your time to family law marketing to ensure that your business continues to grow steadily. In addition to consulting a marketing firm that has experience helping attorneys, you can use the following tips to market your business more successfully.
Start writing on your blog
Many attorneys ignore the importance of making regular blog posts without realizing that this is a free and useful marketing tool. All businesses, including small law firms, can grow better when they take the time to develop a positive brand image for themselves. This starts with routinely writing engaging and informative blog posts that are based on your area of expertise.
Spend time on social media
Although you should start with accounts on all the major social networking sites, you should write until you’re only writing for the two or three sites that give you the most social interaction. By posting links to your blog and using relevant hashtags, you will reach more users and gain more followers. You should also spend some time replying to comments, liking posts your account has been tagged in, and responding to replies to your posts. These interactions will help you build a positive brand image online.
Recognize the importance of mobile app marketing
Mobile app advertising is on the rise and you can use it as part of your family law marketing strategy to help build awareness of your services. You never know when someone using an app will need your services. When they see your ad, they can click your link or save your business phone number. Mobile app advertising also makes it easy for users to share your website link with friends and on social media.
ask for references
While it’s unethical to share private information about your clients, it’s perfectly fine to ask your clients to submit references and testimonials. You can offer a small discount on your services to encourage your customers to refer others or write a positive testimonial. You can post those testimonials on your website and share them on your social media pages. As online users see that others have benefited from your legal services, they will be more likely to consult you with their own family law issues.
Always include a call to action
Every social media post and every blog post should end with a call to action. Although you may have your law firm’s contact information available elsewhere on your website, you should make it as easy as possible for online users to contact you. At the end of each blog post, encourage your blog readers to contact you and leave your office phone number.
If you offer free initial consultations or a discount on your services, mention those features as well. A strong call to action will increase your conversion rates, which is essential for getting a strong return on investment from your website. Marketing any type of law firm requires adherence to certain standards of taste and ethics, so visiting Forward Lawyer Marketing online at https://www.fwd-lawyermarketing.com/ should be your first stop.