How Google Updates Affect Your SEO Campaign
Google updates its algorithms quite frequently. In fact, if we visit Google’s algorithm update history, it’s easy to notice that they roll out new updates several times a month and several times a year. Some updates include simple changes to the aesthetics of the search results page, while others include the introduction of new ranking factors.
We all know that performing SEO on a website is a continuous job, a routine. Actions taken today will only reflect on your traffic in the future, and it takes patience and persistence to continue.
Nevertheless:
Things out of our control can happen and ruin all the methodical and daily work we have done for the SEO of our website: the drastic changes in the Google algorithm!
Does that mean I have to change my SEO strategy every time Google releases a new algorithm update?
While it’s good to pay attention to these updates, you don’t have to worry about having to change your entire SEO. Campaign.
Updates to the Google algorithm represent new ranking opportunities and criteria that SEOs must meet, so SEO is an ongoing strategy.
So why does Google update its algorithms so often?
Google constantly releases algorithm updates to maintain its excellent online search and advertising services. Various things can go wrong when running an online business, causing you to close doors unexpectedly.
When this happens to a physical store, it’s easy to see that they’ve officially closed; however, how can you tell if an online business is still running or not?
That’s where the “bots” come in!
Google has “crawl bots” that discover and inspect websites 24/7. If Googlebots can’t access your website, it will never get indexed. This means that if Google can’t see your website content, it won’t rank your website either.
You can avoid all this stress by performing technical SEO strategies to ensure that your website is visible to crawling robots, loads fast, and displays a true representation of your brand image.
Once your website is discoverable, the Bots will analyze your business layout and structure, indicating how Google should evaluate and rank your website. Clues like breadcrumbs, structured markup, and sitemap can help guide bots through your content, pinpointing the most important pages and blocking the ones Google shouldn’t consider.
Why are Google algorithm updates Required?
What makes Google better than Bing, among other search engines, is the speed, accuracy, and quality of the content it provides on its search results page.
Think about it:
If the search results page showed links to websites that had little to do with what you actually searched for, or if it took too long to display the results, wouldn’t you try a different service?
We would do it!
That said, Google is looking for the best content available online, so it’s safe to say that “content is king.” Quality content should be useful, informative, readable, and easy to digest, not just silly.
The general rule here is:
“The better the content, the better chance it will rank on the first page of search engine results.”
Choose quality over quantity – Always!
Since its inception, Google has been fighting deceptive rank manipulation practices. This includes link schemes, link spamming, hidden keywords, and keyword stuffing. Such practices are known as black hat seo and are used to boost website rankings.
Most people would like to know how long it takes for a website to rank in Google, but the truth is that there is no set timeframe for search engines; trying to circumvent the process will only work against you.
Understand this:
“More content” does not necessarily mean “better content”,
That is why Google rewards websites that offer value to their users, punishing and removing scams from search engine results pages.
What should I do when Google releases algorithm updates?
Ultimately, Google relies on a wide network of trust indicators that help determine the most reliable sources available online.
In addition to quality content, another main indicator of trust is the number and quality of links pointing to your website, known as backlinks.
The same rule mentioned above applies here: choose quality over quantity! You can always find people offering hundreds and thousands of “quality” backlinks to your website for very little investment, but if some of them are “spam” and untrustworthy, Google will mark your website as untrustworthy and remove it from the list. your search. engine results page.
Once Google has flagged your website as spam, it will require a double, triple, or quadruple amount of effort to help it recover.
Quality backlinks are directly associated with Domain Authority (DA), a metric calculated by evaluating link root domains, total links and more that helps predict how a website will rank in search engines, like Google.
Therefore, for an effective SEO strategy, building and managing a website’s link profile is crucial to improving its domain authority.
In conclusion
While rankings will fluctuate constantly, your position in search engine results pages shouldn’t change drastically if you follow these principles.
Whatever you do, DO NOT panic: poorly constructed ideas and actions will negatively affect your SEO strategy; If you’re applying white hat SEO strategies, be patient.
