How Volkswagen is achieving its environmental goals through "Think blue" Philosophy

Volkswagen has a mission to be the world’s largest automobile manufacturer while maintaining a commitment to being environmentally and socially aware. Since 1995, when the automaker established a set of principles that it wanted to achieve, VW has worked diligently to achieve those goals. In summary, VW as a company committed to:

  • Keep your impact on the environment as small as possible.

  • offer high-quality cars that are environmentally friendly, efficient, safe and comfortable

  • Research and develop ecologically efficient products, processes and concepts for individual mobility.

  • Continuously improve your policies, cars, and production sites to be more environmentally friendly.

  • follow your stated environmental policy

  • Maintain a dialogue with customers, distributors, political authorities and the public.

  • train your employees in environmental practices

VW Think Blue Commitment to ecology in action

In a field that relies on significant amounts of energy to make a product that relies on a continuous supply of energy to function, VW is a recognized leader for its green efforts.

Here are some examples of how the company continually brings its written policies to life:

  • In 2006, JD Powers included the Volkswagen Golf, Jetta and New Beetle on its list of environmentally friendly cars based on fuel economy and greenhouse gas emissions. Since then, Volkswagen has been committed to offering fuel-efficient, low-emission “BlueMotion” vehicles that are the most economical models in their class. VW vehicles featuring Turbocharged Direct Injection (TDI) on Golf, Jetta and Polo diesel models represent BlueMotion in action. Goals of VW’s TSI technology for gasoline engines to maximize the power of a smaller displacement while limiting fuel consumption.

  • Once criticized in Europe for the levels of CO2 emissions released by its cars, Volkswagen carried out an ecological restructuring in 2012 that commits the company to reduce the production of exhaust gases and the fuel consumption of its entire European fleet of new cars at 95g / km by 2020. The company announced major investments planned to help it achieve these goals, along with its goal of improving environmental sustainability at each of its facilities worldwide by 25%.

Think blue, factory

  • With the announcement of its “Think Blue” slogan in 2012, VW committed to making 25% more environmentally friendly cars by 2018 in factories that follow green manufacturing practices. For employees, “Think Blue, Factory” is an opportunity to participate, as the company plans to honor workers who have ideas for reducing energy use at work.

  • VW’s Chattanooga, Tennessee production plant was honored by the EPA with a 2013 Green Power Leadership Award for the use of renewable energy at the plant. As EPA Administrator Gina McCarthy notes, “By investing in green energy locally, Volkswagen Chattanooga is generating cleaner electricity and reducing harmful carbon pollution, and provides a clear example of an organization that thrives on innovation and The sustainability”.

Think blue future

  • The company is always trying the best that is eco-friendly. It is currently producing a small quantity of the VW XL1, a hybrid powered by an 800cc diesel engine, an electric motor and a battery pack that will deliver 313 miles per gallon. At a cost of nearly $ 150,000, the vehicle is not designed for mass production, but it shows how a commitment to green vehicles could be developed. The company is also working on its 7-seat CrossBlue SUV to introduce sound ecology to the large car market.

Volkswagen’s commitment to the environment is serious and ongoing, even as it aspires to rank first among automakers around the world.

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