Popular joint ventures that work

Throughout our economy, we find evidence of successful joint ventures. Look in the newspaper. Watch it on the news. Find it on billboards and advertisements. The most popular JVs have exerted a great influence on our society, our economy, as well as technological developments.

In the United States, and in most of the world’s advanced countries where the government has great influence and regulation over mergers and acquisitions, companies find that joint ventures are a great way to join forces without strict government oversight. Below are some of the joint venture examples and results you see almost every day.

Sony and Ericsson joint venture

Japanese electronics giant Sony has been a leading manufacturer of consumer electronics, including audio, video, and communications, for decades. Along with its established omnipresence in manufacturing, Sony has had global marketing dominance across all of its products, including movies and music recordings. With all their marketing experience, they still needed an expert in innovative technology to develop a marketing relationship.

Enter Swedish tech expert, Ericsson. Ericsson specialized in the development of innovative telecommunications equipment for mobile networks. In 2001, Sony and Ericsson joined in a 50-50 joint venture now known worldwide as Sony Ericsson to develop and establish its innovative brand as the most attractive and dominant in the mobile phone industry. Their successful joint venture has resulted in the development, production and marketing of some of the best handheld mobile phones available today.

Verizon and Vodafone JV Efforts

And continuing with the mobile communications industry, who hasn’t seen the good guy asking, can you hear me now? for verizon wireless? Verizon Communications was a leading provider of broadband and other wireless communications products. In 2000, they wanted to enter the mobile wireless network provider industry and found a partner with the European wireless giant, Vodafone.

Vodafone was the world’s leading international mobile communications group, providing wireless services to hundreds of millions of customers. They were able to access the North American market with a strategic joint venture with Verizon Communications. By combining Verizon’s cellular, PCS and pager assets with Vodafone’s wireless communications technology and marketing, they have now become the ?most trusted? and the largest wireless network.

Joint venture between Mazda and Ford

Ford Motor Company had an available parts foundry center located in Flat Rock, Michigan. Mazda saw an opportunity to buy and rebuild the plant to start producing a line of cars. After Mazda found success with its MX-6 models and produced Ford’s own Probe model, Ford partnered with Mazda to form a joint venture, AutoAlliance International in 1992. Since then, they have produced some of the leading car models, including the Ford Cougar line, the Ford Mustang and the Mazda 6.

These are just a few examples of the most visible and popular joint ventures in North America and the world. Although these joint ventures are large in scale and launch into international business and marketing, even small business owners can learn from them. Combining capital, technology, and marketing savvy are just some of the ways business owners and entrepreneurs can create joint ventures. Using creativity and business experience, there is virtually no limit to how two or more companies can combine to form a joint venture.

Copyright (c) 2009 Ugly Christian

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