Flexing your fiscal muscle
Walt Disney went bankrupt several times, but he always bounced back and created Disneyland in the process.
Steve L. was the proud and profitable owner of a gold mine in another country. He was sitting on top of the world when the government nationalized his business, took over the mine from him and provided no compensation. He lost it all overnight, and yet he picked up the pieces and started over.
David Butler grew up on an Indian reservation. David’s family lived in dirt flats well into his teens even though his father was a hard worker. They managed to get by, but they never seemed to get by.
When David was a senior in high school, he had decided that he didn’t want to fight like his father had. He promised himself that he would never take a job to fulfill another man’s dreams at the expense of his own. This was the intense Core Desire of him.
This innate desire caused David to have an “I will win” attitude. After years of effort, he became a distributor for a company that focused on health and personal care. Along the way, David had some heartbreaking disappointments and encountered many obstacles, some of his own making, but he did not give up. He learned what he had to do to change and moved on, driven by his core desire to be financially free. His Conquering Force was on full throttle the entire time, making him overcome mistakes and achieve a high level of income.
Today, with a six-figure annual passive income, David and his wife enjoy a life free from financial worries. He is free to be with his family, free to travel, and free to serve others.
There will be times, as David discovered, when you hit brick walls or dead ends, and you may get discouraged. Facing those problems and solving them may not be easy, but if it is a genuine core desire, his Conquering Force will help him and he will not give up until he has overcome the barriers. Some of the biggest adversities you face can turn into opportunities.
Kathleen Deoul applied for a job at a large company and was turned down, but she persisted. One year and nine interviews later, her perseverance paid off when a company selected her as the first woman hired for a sales position on the East Coast. Despite the overwhelming discrimination she endured, her relentless drive positioned her as the company’s premier account representative. In her first year, she ranked in the top ten out of over three hundred sales reps, breaking several glass ceilings.
Having risen as high as he could in that company, he left and started his own company. He became a leader in providing executive office suites for Defense Department contractors, doing business with the Pentagon and the Navy.
At the age of forty-two, while pregnant, she contracted a debilitating disease. She dealt with tremendous pain, inability to sleep, chronic fatigue, and multiple life-threatening infections. Over time, her ability to walk was affected. She endured six major surgeries over a nine-year period, commuting 120 miles a day to work while she endured painful spasms in her back, neck and shoulders. Things were tough, to say the least, but her core desire to succeed in her business did not let her stop or give up.
While still operating her executive office suite company, she also became a distributor of health products for a company that had helped her with her physical problems. She turned this part time business into a multi-million dollar income. Over the course of just six years, she created a fantastic lifestyle. She says that her health issues helped fuel her success because she had to learn about her health issues. The very thing that forced her to sell her first business created great wealth and health for her.
Kathleen credits her success with having a clear understanding of her core desires. She never practiced goal setting, daily affirmations, or visualization. Her success is a direct result of her Core Desires triggering her Conquering Force. With this power, she overcame all problems, disappointments, physical struggles, and discouragement.
Dave Johnson was newly married when he found himself in a job he didn’t like. He decided to join the Navy and take advantage of both his training and the GI Bill. He felt that the navy would be a good way to start a career in electronics.
One day, while working on electronic equipment, he realized that this was not what he wanted to do for the next thirty years. He remembered the church leader of him saying, “Happy is the man who has found his adoration, his wife, and his work, and he loves all three.” Dave only had two of the three: he loved his adoration and his wife. He now needed to find a job that he loved very much.
In a business meeting, Dave heard an extremely successful man speak. After the conference, the host told the speaker, “These people will never be the same again because you came here today.”
That statement had a profound impact on Dave, and he knew he had found what he was looking for. He also wanted to know that people would change for the better because of him. He had tapped into a deep-seated Core Desire. He immediately set out to find a career where he could encourage people and fulfill his wish.
Dave was struggling to make ends meet. He lived in a modest house and could not afford to feed his nine children. He was “financially terminal”, deep down and in great despair. At forty he expected to be rich and famous. Instead, he was broke and embarrassed.
Dave started a home business as an independent distributor of health products for a large Japanese company, and this time things were very different. He was able to generate over two hundred thousand dollars in revenue in the first year. He now has eleven children, is debt-free and enjoys a seven-figure annual income. More importantly, he spends his days accomplishing his basic desires: to teach, train, and help others. He is making a difference in lives around the world, just like he always wanted to.
Dave’s problems and challenges paved the way for his financial success. His struggles and failures strengthened and taught him. With each misstep, he got closer to what he really wanted. Once he was clear about his Core Desire, he unleashed his Conquering Force, and with that force he overcame enormous obstacles.
Dave attributes his success to a powerful and overwhelming desire to make a difference. He knows that obstacles can slow you down, but they can’t stop you.
No obstacle can keep you from a 100 on your core desire scale. If you really want to have more income, you have the ability within you to create it. You need to identify the risks involved with your business, then proceed as if they don’t exist. Be Willing to Fail – The average entrepreneur has 3.8 failures before finally achieving success. True entrepreneurs never accept defeat. The failure upsets them, but they are motivated by Core Desires, so they keep going. Don’t say, “I’m not the entrepreneurial type.” You can be any “type” you want to be. Not all entrepreneurs operate or act in the same way.
RH Macy failed seven times before his New York department store became a success.
John Creasey, the prolific English novelist, received more than seven hundred rejection notices before finding a publisher and publishing more than five hundred books.
Thomas Edison, one of the greatest inventors of all time, said, “If you’re not succeeding at the rate you want, increase your failure rate.”
We’ve all heard that it took ten thousand failures before a light bulb worked. “At least I know ten thousand ways it won’t work,” he said.
There is an element of risk in almost every decision. Deciding not to take risks could mean missing out on some of life’s greatest joys and experiences.
AND YOU?
Do you see yourself earning ten million dollars? Even if you can’t, maybe you can see yourself earning fifty thousand or a hundred thousand dollars more. Are earnings like this possible or likely in your line of work? You can create any amount of money you want, if you are truly a Core Desire. Find one or more mentors to show you how to do it, follow their advice, and acquire their attributes and characteristics of success.
If you are worried about money, you probably feel powerless to earn more, but this is not true. All you need to do is change your attitude, see the light at the end of the tunnel, and start working enthusiastically on your new solution. But if you believe that hard work alone will be the answer to improving your finances, your paradigm may be holding you back from experiencing financial success.
I know a lot of hard-working people who never seem to have enough money. My parents retired on about $1,600 a month, and they were two of the hardest working people I know. Hard work alone is not the answer, unless it is hard work applied correctly in areas that can create wealth, combined with correct paradigms and a core desire to do so. Once you unleash your Conquering Force, you automatically have the enthusiasm to work toward any financial goal you identify, whether it’s an extra five hundred dollars a month or a million dollars in net worth. It doesn’t matter how you choose to make money. But you will have to do things differently and be something more than what you are right now. Money can’t buy happiness, but it sure can help you get rid of many of the things that cause unhappiness.
