Google: the best social environment for equal opportunities
The Internet is under attack by the Obama administration through executive powers. This does not bode well for internet entrepreneurs or political discourse. The following is an analysis of how the Internet and specifically Google has created a free global social environment. The governments of the world should study the Internet Society. They can learn something.
Google is known as a search engine for relevant information on the Internet. There are other search engines or browsers such as Yahoo, Explorer, MSN Bing, etc. However, Google is more than just a browser.
Google has managed to lay the foundations for a solid, natural and free social environment, a virtual society without geographical or linguistic barriers.
In the name of justice, I am strongly inclined towards individual freedom. I grew up under communism but, more importantly, I witnessed the transition from a free society to communism and the demise of freedom. The communist movement hoped that all the international masses would take power and become a great world communist system. If Google and the Internet had existed in those days, communism would have embraced it and perhaps it would have learned something useful: the freedom of the masses can be very constructive. Hopefully today’s politicians take a look and learn something from the environment that Google has created and is still fostering.
Larry Page and Sergey Brin started Google in January 1996 as a research project when they were both doctoral students at Stanford University in California. Google originally ran under the Stanford University website, with the domain google.stanford.edu.
The domain google.com was registered on September 15, 1997. The company was incorporated on September 4, 1998 in a friend’s garage in Menlo Park, California.
The name of Google comes from “Googol”. Googol refers to the number 1 followed by 100 zeros. This is such a large number that it cannot be achieved by counting all the sand particles in the entire universe. It was supposed to mean an infinite number of people and their interactions with no end in sight. Google runs over a million servers in data centers around the world and processes over a billion search requests and twenty petabytes (1 trillion) of user-generated data every day, which is an incredible achievement. Google started with just $ 100,000 from a private investor.
Larry Page and Sergey Brin had a vision and a dream with a purpose: to unite the dreams and desires of other people with each other, so that everyone can benefit. If a supplier had a good product or service, Google made it easy for the searching party to find it. The author of a book can publish and sell a book without going through a publisher. Google made it easy to promote the book. Talented people with a shoelace could start a home business overnight. There are billions of sites on the Internet with all kinds of information or products for sale. All that information has been published by individuals or companies with the expectation of being found and / or shared by interested parties or prospects. Google did not create the information; private parties and institutions did.
Google’s mission was to offer the best possible presentation for any query. This is not a trivial task, certainly not on the Internet. Complex algorithms, as well as site ratings, are being used to connect requests to delivery sites. Before the existence of Google, early browsers such as Netscape, MS Explorer, Yahoo, and many more used simple techniques to catalog words or phrases and associate them with relevant sites. However, when you are dealing with billions of sites and entries every day, it is very difficult to determine which site provides the best and most relevant information requested through a query. With the Google browser, the successful result usually appears at the top of the first page among millions of posts that contain similar information. People rarely look beyond the first three pages.
Larry Page had an idea: to rate the pages in order of importance and relevance, they would count the number of links to that particular site. The total number of links and their origin was also important.
For example, if I were a small contractor designing home theater systems and had no money to advertise my business, I would design a website with all kinds of instructions and drawings as a portfolio to help my prospects understand how I would implement a project. The site will look like a tutorial. The next step would be to contact some of the major distributors of home theater furniture, electronics, cables, etc. and ask them to link my educational site to theirs and offer it to their clients as an educational tool for a DIY project. All parties benefit. The same concept works when someone with experience in a particular field publishes useful information through a variety of ezines. The author’s link will point to your site and Google will index and rate it.
Google calls this new technology PageRank where the relevance of a website was determined by the number of pages and the importance of those pages is linked to the original site.
Google was awarded a patent that describes its PageRank mechanism. The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor. By 2006 the name “Google” had found its way into everyday language, causing the verb “Google” to be added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary, denoted as “to use the Google search engine to obtain information on the Internet.”
This feature was very important in the context of equal social opportunities because it allowed creativity to be distributed over the Internet at almost no cost to the creator. Before this technology was implemented, an Internet competitor had to spend a lot of money on advertising to promote their site. Otherwise, no one could find it. Search engines didn’t even index it.
Since 2006, Google has added a wide range of services and support capabilities, either through acquisitions or internal development. It is not my intention to do an exhaustive analysis of all its capabilities. I am going to summarize the most important features and free tools that Google provides to its subscribers.
Google and its role
Google has often been criticized for being too big and too dominant in the Internet arena. Critics generally fail to mention the valuable services that Google provides to both large and small businesses, as well as the individual entrepreneur. Most importantly, it provides real value to the end user, potential consumer products and services advertised or promoted over the Internet.
Google makes money by providing a solid platform for advertisers and a wide range of useful free advertising tools. Google does not advertise. Advertisers do. This is a win-win relationship.
Google advertising tools
Google analytics allows website owners to track where and how people use their website with in-depth research to get users to go where you want them to go. It is a very powerful tool that helps web designers correct and optimize the way information is organized and presented to prospects by monitoring their behavior while visiting the site.
Google advertising It allows website owners to display these ads on their website and earn money every time the ads are clicked. Google automatically places only the ads that are relevant to the content on that page. If a visitor finds any of these interesting ads, they will click and the website owner will charge a small fee. I would like to mention that these ads are offered to advertisers for pennies.
Google AdWords helps advertisers show their ads on the Google content network, through a cost-per-click or cost-per-view scheme. It is a true advertising service with daily monitoring and budget control facilities. An advertiser can set up a series of ads associated with certain keywords and test their performance on a daily basis. It is interesting that Google uses a price bidding system. If you’re bidding for a high first page position and your ad attracts more visitors than your competition alongside you, Google will gradually reduce the cost of your ad. It is possible to have a very high position on the page and pay less per click than the rest below you. This encourages creativity and unique content which, in turn, will make your campaign more successful.
Keyword servicesAll of the above services would not be very useful unless you have some means of selecting the correct keyword and phrases that match what your potential search engines are looking for. Remember, respond to written requests. Google has an extensive support service that helps in selecting the correct keywords, as well as monitoring the number of links associated with your competition. These powerful tools allow you to determine both demand and competition based solely on keywords.
Other services like Gmail, Google News, orkut, and more have been added as time goes on. There are no limits to creativity in a free social environment like the one created by Google.
I am not trying to minimize contributions from other browsers such as Yahoo and Explorer. This article is not really about Google as a browser. It is the free international society that Google has helped create through access to knowledge and economic development.
Economic impact
The cost of running a website could be as low as $ 5.00 per month. Blogs are free and can be used instead. The cost of entering an international business is very low. There are thousands of people who make a living selling books that are often not even their own. Rock bands can record and publish their music for free. I can go on and on. All of this has been made possible, to some extent, thanks to Google through its affordable promotional capabilities.
Most importantly, Google has managed to create this social environment because there was no government oversight or regulation. The only self-policing policy addresses abuse of services such as spam. When the Chinese government tried to interfere with its operations, Google decided to exit China.
conclusion
Imagine a global governance where all freedoms are assured: freedom of expression, freedom of association, freedom of trade, and freedom of exchange of ideas and opinions (including politics). The internet is just that, and Google is the facilitator and the governance.
Don’t let the government eliminate this through some form of regulation in the name of the “public good.”
Tr Cojoc